PRNewswire: Pepperidge Farm, Incorporated, the leading premium baker in the U.S., today announced the launch of Whims(TM) cookies, a unique line of bite-sized cookies that continue the company's heritage of innovation. Whims, which come in two varieties, clusters and waves, provide consumers with a new munching experience, a sweet poppable treat that can be eaten at home, at work or on the go.
"Whims cookies have been a labor of love getting the product exactly right," said Jay Gould, Pepperidge Farm President. "At a time when the industry's overall sales have been flat, we've continued to maintain our growth by providing the very best in product quality combined with unique product innovations."
Everything about Whims cookies is designed to meet the consumers' desire for delicious snacks that are as convenient as they are scrumptious. The cookies, packaged in a unique canister that sits equally well in the kitchen cabinet or a car's cupholder, come in six flavors; three Crispy Waves: Chocolate Chip, Mint Chocolate Chip and Toffee Chip; and three Crunchy Clusters: Chocolate Chocolate, Chocolate Cashew and White Chocolate Pecan. The product's playfulness can even be seen at the retail shelf where package graphics are reversed on each side and canisters can be stacked either right side up or upside down.
New Pepperidge Farm Whims(TM) Reinvigorate the Cookie Category [PRNewswire]
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