Iconoculture: When a cook has a need for a specific ingredient, how does she know if trudging to the farmers’ market will be a waste of time? Enter WhatIsFresh.com, an online guide to the greenmarkets in the boroughs of NYC.
Consumers can use the site to search by market location, day of the week, vendor or ingredient. The latter category is broken down into handy descriptions and even culinary history, sometimes listing special varieties offered by particular vendors. The site was the brainchild of a greenmarket customer.
WhatIsFresh turns New York farmers’ markets into searchable databases [Trendwatching.com]
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