Netimperative: Mobile marketing company Hypertag has launched a wearable version of the infra-red and bluetooth tags previously used in interactive poster advertising.
The wearable Hypertags will be aimed at field marketers, enabling them to send content direct to consumer's mobile phones from a fully portable interactive tag.
Hypertags are short-range wireless devices, which send information to mobile phones via infra-red or Bluetooth. A user can activate the infra-red or Bluetooth on their phone, hold it up to the Hypertag and receives content such as vouchers, business cards, ringtones or games.
Because Hypertags use short-range wireless technologies, rather than SMS, interactions are free to both brand and consumer.
The firm claims the product “open a new communication route between brands and their customers”. For example, brands could send promotional vouchers direct to phones or could distribute the details of a web-based competition.
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