TrendWatching.com: British grocer Waitrose launched a locally-focused giving program that enlists customers' help in focusing on issues closer to home. Waitrose's Community Matters program assigns each store GBP 1,000 each trading month to donate among three local organizations such as community groups, schools or local divisions of national charities. Customers nominate the organizations to benefit, and Waitrose's local democratic bodies make the final selection. Customers are then offered a token each time they shop that can be inserted in any of three Perspex tubes—one for each of the selected charitable groups. At the end of the month, the pile of tokens donated to each organization is weighed and the beneficiaries receive a corresponding proportion of the cash.

Generation G [TrendWatching.com]

Marcel Sim @ 12:00 AM  |  Retail  |  Comments (0)  |  Article Link
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