October 26, 2007
Los Angeles Times: Stores such as Barneys New York and Fred Segal Apothia have been adding to their stables of swanky, chemical-free beauty lines lately, but these brands are still in the minority at major beauty counters, sprinkled into a larger mix of conventional labels.
Enter Vert - the first beauty outpost in L.A. to exclusively stock upscale beauty lines that are 100% free of synthetic ingredients. The airy, Zen-inspired boutique on Venice's hippie-chic Abbot Kinney Boulevard is the brainchild of Renata Helfman, a veteran makeup artist for film and TV who conceptualized the store after growing weary of tracking down her favorite eco-luxe beauty products in varied locations across the city.
In fact, she had the idea for Vert (which means "green" in French) while in her car. "I couldn't believe there wasn't a place that has all these brands under one roof," she says. "It dawned on me one day - what a great idea."
One-stop shopping for eco-luxe beauty products [Los Angeles Times]
By Yuelin Toh @ 5:30 PM | Luxury | Comments (0) | Article Link
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