Using Social Media to Make Your Next Trade Show Profitable for your Business


Many business owners have begun to realize the importance of social media, especially when they’re trying to market their next trade show event. Social media is a powerful tool that can reach the business masses. It’s also integral at driving traffic to your trade show booth and breaking through the convention hall distractions.


Billions around the globe find Facebook instrumental in staying in touch with family, friends and co-workers. A large number of users are also using the social media giant to follow their favorite companies or brands. Whether you offer a unique product or you provide a service, if your business page has received a wide following, you’re doing something right to gain their attention. That’s why it’s important to make additional posts about the upcoming special events you’ll be hosting at the trade show. Other relevant information may help garner more exposures such as best places to eat or your favorite places to stay in the area. You can make the most of Facebook by posting your booth number, pinning special offers or contests and friending trade show fans or attendees.


Trade shows have become a tried and true method for businesses to grow and succeed. They have also come a long way, and the venue options where they are held have expanded. American Pavilion is a tent rental innovator because their clearspan tents are equipped to handle everything from corporate trade show events to large scale business dinners. If you haven’t used Twitter before to get exposure for your business, your upcoming trade show is the ideal time to reach your customers. Ask the tradeshow if they have a hashtag such as #tradeshow. This allows you the opportunity to share information with the attendees instantaneously. You can also follow the users and show organizers and retweet posts that are of interest about the trade show. Retweeting allows your company better visibility.


If you’re looking to connect and grow your social network, LinkedIn has close to 100 million users across the U.S. Their “groups” option allows you to easily contact everyone about your upcoming trade show event. To expand on your LinkedIn experience, join groups and start conversations related to the show. If you have blog posts, share them with others who will be in attendance. As you get updates such as contests, promotions and special event times, you’ll be able to share this information. You can also use the site after the trade show to build relationships and stay connected with others.


Owned by Google, YouTube is a popular social media site that provides strong visual opportunities for your business. Here you can generate buzz, build trust and connect with other individuals interested in your service or product. You can use YouTube to better your trade show experience by creating customer testimonial videos. You can also enlist the help of a co-worker to take video of your booth during the trade show. This includes any activity that may show you interacting with customers, presentations that are given and keynote speakers. You can also link the website of your company within the video’s description when you upload the information to YouTube. Make the description exciting, so you can entice viewers to click on your video.

If you’re not utilizing social media to market your trade show for your business, you could be missing out on a great avenue to reach your customers. You may even lose them to the competition. Whether you use Twitter to tweet news, engage users through Facebook posts or create videos and place them on YouTube, your customers will be impressed with your tech savviness. You’ll also build relationships that will grow and flourish for years to come.

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