TrendTracker: The future is likely to be the age of virtual businesses. The newly opened two-person office will be able to look big, established, and successful. Build a really good website, toss in some color printers, fast computers, and cell phones, and you're halfway there. After that, it's a question of leveraging your creativity and ability to partner with other entrepreneurs.
The virtual business is the epitome of the less is more dictum -- less expense leaving more profit.
Not every business in the future will be able to go virtual -- at least we don't think so today. But as the line between what's virtual and what's real blurs, going virtual will become more attractive.
Let's make one thing clear, virtual doesn't mean the business isn't for real. It just means all that heavy, expensive stuff won't be sitting there eating money when not in use.
Who cares whether the home office of Acme Thingamajig has 300,000 square feet as long as Acme is able to deliver those thingamjigs. Performance is what counts, not the number of employees or the size of the company cafeteria.
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