April 1, 2005
We Make Money Not Art: Hasbro plans on launching a musical toothbrush called "Tooth Tunes" reports the WSJ.
"When pressed to the teeth, the toothbrush renders a recorded riff from a pop star that lasts two minutes -- precisely the amount of time dentists say children should spend brushing their teeth.
How does it work? "The two-minute recording is stored on a microchip no bigger than a dot atop the letter i. Push a button on the toothbrush, and a minicomputer starts playing the song. Sound waves are transported through the transducer to the front teeth, traveling from there to the jawbone and then to the inner ear.
Hasbro is in talks with several recording artists about getting rights to their recordings. Many artists would probably consider a gig in a toothbrush beneath their talents. But others might welcome the daily exposure in their young fans' lives."
Hasbro's "Tooth Tunes" [We Make Money Not Art]
By Marcel Sim @ 9:51 AM | Consumer Goods | Comments (1) | Article Link
There are 1 responses to "Toothbrush + Music = Tooth Tunes".
This is nothing new. A company called Orawave was into the tuned musical toothbrush market first with a superior product called the Tuned Musical 2-Minute Twin Spin toothbrush. Unlike the Hasbro brush --- Orawave’s has a replaceable head, comes in 4 cool designs, plays 8 DIFFERENT tunes so you get a different tune each time you brush, has a 2 minute timer, twin heads and plays music only AFTER the person has brushed for the full 2 minutes - a reward. And it sells for less than $7. Dentists recommend you change your brush heads every 3 months and since Hasbro's brush heads cannot be replaced, you will need to shell out $10, 4 times a year! 4 replacement heads for the Orawave only cost about $8 TOTAL. Hasbro's is a bad rip-off of the Orawave brush.
Posted by: Mary Batson at June 5, 2005 6:50 AM
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