January 10, 2005
BusinessWeek: How do you convince teens to buy your highly caffeinated, $2-a-can soft drink, when hundreds of other brands are jockeying for shelf space? Skip normal TV ads, for starters. In a field continually littered with new entries, each trying to out-extreme the other, small energy-drink companies are pursuing increasingly audacious marketing tactics.
Bridge jumping, a rocket launch, and even skydiving without parachutes have become the norm in this guerrilla-marketing street fight -- all in the attempt to garner attention and enough of a following to dominate a niche within a niche. A game of one-upmanship has broken out, which extends even to the brand names (Go Fast! recently lost its exclamatory supremacy to newcomer Crunk!!!).
Energy Drinks Build Their Buzz [BusinessWeek]
Via Trylon Communications, Inc.
By Marcel Sim @ 12:50 PM | Branding | Comments (0) | Article Link
There are 0 responses to "The Energy Drinks Battlefield".
Add your own comments
Business opportunity from the US Market Leader in Disc Protection. Recently we told you about the unique Disc protection product D_Skin. The product is great and in fact our only gripe was where to buy it outside America. Well the guys from D_Skin have listened - and are now looking for Distributors worldwide. So what are you waiting for? Contact them and be part of the D_Skin success worldwide! www.D-Skin.com
Click Here for More Information
Free Business Ideas Newsletter
Ever wanted to be the CEO of your very own Starbucks or Amazon.com? Fire your boss and be your own boss? Now you can, with BIZNESS! - the free biweekly business newsletter about new business ideas, opportunities and innovations from around the world. More than just new business trends, BIZNESS! helps the aspiring entrepreneur (you!) with small business advice, business tips, and entrepreneur resources and opportunities.
Subscribe for free now! 
John Kinde Says, “Personal Growth-Public Speaking” » Oh no!!! Not another observational humor monologue! I realize that few readers have an interest in writing observational humor monologues. And I...
Free Government Money 101 » I should not be providing this information, the government should. I believe the IRS should include a book like this to every American...
Navigating Through Change and Landing on Your Feet! » If you’re facing (or anticipating) one change of several changes, these tips will help you navigate through transition and help you land...
Sole Traders Starting Your Own New Start-Up » By adopting an approach of researching the opportunity and getting the administration right from the start the chance of success is increased...
Aspire to be an entrepreneur? Need more small business tips, resources and ideas? Visit GetEntrepreneurial.com now!
