The Relation Between Gaming And Advertising

Clickz: I’ve covered games and advertising a lot lately. And for good reason. Though much of the ad industry is still trying to figure out how to deal with the online world, a few trailblazers have been working diligently (and somewhat covertly) to develop new forms of online marketing that bear no relationship to the models we’re all used to.
Advergaming is one of those formats, but a lot of other stuff is going on, too. Viral and buzz marketing are pushing the envelope and starting to gain more mainstream acceptance. During the past year or so, groups such as the Viral+Buzz Marketing Association and the Word of Mouth Marketing Association have arisen to try to bring some order to the rapidly exploding new industry. It may have taken a Subservient Chicken to focus attention on these new forms of advertising, but there’s no doubt they’re here.
Alternate Reality Gaming and You [Clickz]