Triplepundit: Google the words “sustainable+underwear” and you’ll find a surprisingly large number of hits–566,000 as of today. That’s probably a good omen for Jason Kibbey and Jeff Denby, who recently launched PACT, an underwear company that is designing and manufacturing drawers with a conscious.
PACT is a story of three’s: three styles (thong, bikini, boy short for girls; trunk, boxer brief and boxer for boys), three prints and three causes. The startup is working with three different non-profit organizations, after which it has named three fabric prints.
Purchase a pair of unmentionables in the 826 National print and PACT gives 10 percent of the sale to 826 National, the nationwide literacy advocacy group spun out of 826 Valencia’s Dave Egger’s education joint in San Francisco. Same goes for the Oceana print. It benefits Oceana, which is working to clean the world’s oceans and protect their inhabitants.
PACT Packs a Clean Pair of Undies [Triplepundit]
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