April 30, 2008
Express Hospitality: The supermarket has become more than just a place to buy; it is increasingly becoming the place to hang out or unwind.
Supermarkets are slowly replacing bakeries, becoming hangout zones for youngsters, where the cold drink is colder and the snacks are less cumbersome to manage. For men, supermarkets are taking the place of paanwalahs, where they can come in for a quick break and buy cigarettes and cool drinks. The working community looks to these supermarkets as places to unwind before heading towards work or home. These shoppers typically hangout at the doorstep after their purchase and are prime shoppers for impulse products.
These are some of the trends that have been observed based on intensive work that have been done at modern format food and grocery outlets. Action on these lines will not only result in better revenues but will also enhance shopability for the consumer and ultimately lead to enhanced loyalty for the store.
Chew on this trend [Express Hospitality]
By Yuelin Toh @ 12:00 AM | Trends & Insights | Comments (0) | Article Link
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