Indochino introduced 40 character suit monogramming, the worlds first and longest clothing messaging system. The 'Suitable Phrasing' monogramming is an additional personalization option available on all suits. Customers can choose from one of two fonts (Times Roman and Brush Script) in one of three colours (white, black, or navy). With room for two lines of 20 characters above and bellow the inside left breast pocket, Indochino’s simple and expansive 'Suitable Phrases' 40 character suit monogramming makes it possible for clients to express much more than the standard three letter insignia.

Coming out of beta, customers have already been experimenting with Indochino’s innovative monogramming system, some examples include resturant names like The Keg Steak House, etc.

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