Cool Tools: Strava is a web service that lets you get the most out of your bicycle or running-based GPS device. Out on your bicycle ride (in my case), your GPS records and plots your ride. Afterwards, you can upload the data to the web service Strava which pulls out common segments: these can be significant climbs, popular sprint sections, etc. Your speed on these segments can then be compared against your older rides, as well as other riders (can be against everybody or just your friends/club, whatever). If you achieve a personal record, your ride is awarded certain medals and tokens.
Strava [Cool Tools]