January 26, 2005
PSFK: Call it lifestyle marketing. It's not enough for a company to just sell you a product any more. The goal, today, is for you to live the lifestyle any given product is supposed to represent - and for that company to create and cater to that lifestyle. The Toronto Star says,
"It's a major shift from designing advertising campaigns and expecting consumers to adapt their own interests and lifestyles to fit a product or brand. That condescending approach is no longer how marketing is done."
Social Life Of Brands [PSFK]
By Steven Teo @ 1:33 PM | Branding | Comments (0) | Article Link
There are 0 responses to "Social Life Of Brands".
Add your own comments
Business opportunity from the US Market Leader in Disc Protection. Recently we told you about the unique Disc protection product D_Skin. The product is great and in fact our only gripe was where to buy it outside America. Well the guys from D_Skin have listened - and are now looking for Distributors worldwide. So what are you waiting for? Contact them and be part of the D_Skin success worldwide! www.D-Skin.com
Click Here for More Information
Free Business Ideas Newsletter
Ever wanted to be the CEO of your very own Starbucks or Amazon.com? Fire your boss and be your own boss? Now you can, with BIZNESS! - the free biweekly business newsletter about new business ideas, opportunities and innovations from around the world. More than just new business trends, BIZNESS! helps the aspiring entrepreneur (you!) with small business advice, business tips, and entrepreneur resources and opportunities.
Subscribe for free now! 
Private Limited Company Advantages » When considering the advantages of a private limited company registration against retaining self employed status the decision taken by a sole trader...
A private limited company advantages and sole trader basic accounts » When considering the advantages of a private limited company registration against retaining self employed status the decision taken by a sole trader is...
Introduction To Vat Registration And Accounting For Value Added Tax » Value added tax is the tax amount added to the value of goods and services by a vat registered business when sold...
The Ultimate Guide To Discovering What Your Target Market Wants » As a solo service professional you are probably already clear on who your niche is, i.e. you know who those people are...
Aspire to be an entrepreneur? Need more small business tips, resources and ideas? Visit GetEntrepreneurial.com now!
