August 30, 2007
TrendCentral: Atlantic Records has partnered with Hook Mobile to create mobile SMS-based trading cards featuring music artists from the label. Fans will purchase the cards via text and just like the old school tangible baseball cards that we all remember, cards will be distributed at random and some will be rarer than others. Collectors can hold onto their cards (which will be stored both on users’ phones and online), trade them or redeem them for prizes. To promote his recently released album T.I. vs. T.I.P, chart topping artist T.I. will be featured on the first set of 45 cards.
Atlantic Records SMS Trading Cards [TrendCentral]
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