PSFK: Skateboarding was just a fad back in the early 80's but 25 years on and it is a multi-million dollar industry that continues to grow. A recent website to promote the book 'Built to Grind' captures the world of these early skaters to present day through amazing photgraphy and an accompanying audio by skate veteran Steve Alba. The book's launch coincides the 'Independent Truck Company' 25 year anniversary of making mini axles for skateboards and can be viewed here. Skateboarding as an industry has exploded, spawning clothes lines, musical associations, video games, high-profile events, media coverage and rider and team sponsorships. Tapping directly into the youth lifestyle of being free and expressing oneself through a chosen activity, the sport has managed to retain its 'alternative' label and not be swallowed up by the mainstream. With a few of its participates even becoming household names the longevity of the sporting pull is unique, with people in their 20s and 30s even 40s still skating hard and catching 'major air'.

Skateboarding: The 25 Year Old Passing Trend [PSFK]

Steven Teo @ 10:20 AM  |  Entertainment  |  Comments (0)  |  Article Link
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