The Wall Street Journal: Could shiso be the new white tea in beauty products?

The Japanese mint-like herb that popped up in trendy cocktails and sushi rolls a few years ago has surfaced in a host of new beauty products, much like the way white tea became ubiquitous in beauty lines several years ago.

Niche beauty brand Zelens just started selling a $200 serum featuring shiso extract, which it is touting as a potent, natural antioxident. Natural skincare line Thann has a $29 shiso hair mask and French label Roger & Gallet is now selling a $25 shiso body cream and claims that the extract helps to energize and stimulate the skin.

The shiso trend is part of beauty companies’ efforts to reach out to consumers who are continuing to seek out natural products even during this economic downturn.

Could Shiso be The Beauty Industry’s New White Tea? [The Wall Street Journal]

Yuelin Toh @ 6:44 AM  |  Health & Beauty  |  Comments (0)  |  Article Link
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