CoolHunting: Re-Shirt is an Austrian-based company that resells second-hand t-shirts. What sets them apart from other online boutiques is that every shirt comes with a personal story. Owners submit the unique history pertinent to the garment they donate—often the circumstances behind buying it, or a memorable event while wearing it. The Re-Shirt philosophy is rooted in the question, "Do products last longer if you know their history?" The idea seems promising. Like a table made with reclaimed wood from some distant castle, a story can equate to desirability.
Once a shirt goes through the system, it's marked with a Re-Shirt code. Stories can be added onto the shirt's history, perhaps increasing its value.
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