October 16, 2007
Canton Daily Ledger: At some point in life, just about all of us have spelled something out on our plate with food. A University of Illinois Horticulturist has taken this concept to new heights - spelling out the words "Fresh Salads" on a billboard advertisement using real, growing lettuce.
Pierceall was first contacted by the Leo Burnett advertising company to ask for his assistance in creating the billboard for one of their clients, McDonald's Corporation -- the goal being to stress the fresh salads in their menu. "Burnett googled horticulture and Chicago and my name kept coming up, so they called me," said Pierceall.
The billboard was mounted in Wrigleyville near the intersection of Addison and Clark streets. Pierceall said that the "shelf life" of the billboard is unlimited as defined by Mother Nature, and even she can't be pushed. "The ad agency wanted the billboard to be up this summer, but I told them it had to wait because lettuce is a cool season crop and would never be successful in the summer in Chicago. The seasonal nature of the plants defined the presentation timing and the eventual length of the presentation, kind of like installation art."
Pierceall has over 30 years of experience in environmental education and landscape design. Currently he is advisor of a horticulture degree-completion program for Chicago area students.
U of I horticulturist grows salad billboard [Canont Daily Ledger]
By Yuelin Toh @ 12:07 AM | Advertising | Comments (0) | Article Link
There are 0 responses to "Salad Billboard".
Add your own comments
Business opportunity from the US Market Leader in Disc Protection. Recently we told you about the unique Disc protection product D_Skin. The product is great and in fact our only gripe was where to buy it outside America. Well the guys from D_Skin have listened - and are now looking for Distributors worldwide. So what are you waiting for? Contact them and be part of the D_Skin success worldwide! www.D-Skin.com
Click Here for More Information
Free Business Ideas Newsletter
Ever wanted to be the CEO of your very own Starbucks or Amazon.com? Fire your boss and be your own boss? Now you can, with BIZNESS! - the free biweekly business newsletter about new business ideas, opportunities and innovations from around the world. More than just new business trends, BIZNESS! helps the aspiring entrepreneur (you!) with small business advice, business tips, and entrepreneur resources and opportunities.
Subscribe for free now! 
How Much Does a Franchise Cost? » Article contributed by Don Daszkowski How much does a franchise cost? Of course the cost of obtaining and starting a franchise depends...
What You Can Do About Managing Your Budget And Cashflow Starting In The Next 10 Minutes » I bet just the very title of this article is enough to make you run for cover! Along with paper piles, budget...
Forget The "Sandwich" Technique » Do you remember being told to use the "sandwich" technique when you needed to reprimand someone? Let me give you an example...
10 Qualities That Foster Trust & Safety In Relationships » I’m incredibly blessed to have developed wonderful business relationships and friendships. I can’t imagine who I would be or what my life...
Aspire to be an entrepreneur? Need more small business tips, resources and ideas? Visit GetEntrepreneurial.com now!
