May 14, 2005
DMNews: MSN is using MessageCast technology to let Fox Sports fans sign up online to receive scores and news from their favorite teams via alerts and RSS feeds.
Fans visiting the MSN Fox Sports site at msn.foxsports.com can choose to get such information through their PC via MSN Messenger, mobile device or e-mail. They also can opt for a combination based on their message status on MSN Messenger, an instant messenger service.
"Marketers will have the opportunity to tap into a focused, fanatically interested audience," said Royal Farros, CEO of MessageCast, Redwood City, CA. "Sports fans are just crazy about this stuff. We reach out over the MSN network and actually find a fan with information they want. Allowing marketers who cater to a sporting audience to tap into that is incredibly potent."
MSN Gives Fox Sports Fans News via Alerts, RSS Feeds [DMNews]
By Marcel Sim @ 2:21 PM | Marketing | Comments (1) | Article Link
There are 1 responses to "RSS Marketing".
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Posted by: Richard Blank at November 12, 2007 7:27 PM
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