December 30, 2006
Fast Company: A few years ago, a new sexual classification emerged on the scene. As funny as I thought it was when I first heard the term "metrosexual," I think it's even funnier that it stuck around. Oh no, metrosexuals weren't just a passing fad --people now comfortably identify themselves as such. Now it appears there is a new name for members of the fashion-forward jetsetting set, "Jetrosexuals." Also known as "flash-packers," jetrosexuals revel in fashion and travel.
Applied to individuals who travel worldwide in search of fashion bargains, jetrosexuals are known for having their passport ready to go at a moment's notice, and an eye for stylish, cheap faux couture clothing. Most commonly found travelling from the US to Asia in search of a bargain, jetrosexuals are known to carry little more with them than an iPod and the latest issue of Vogue.
Apparently, the new trend is being fueled by two things: Ridiculous airline discounts that chop $1000 fares to Asia to less than $50 from gateway cities, and the booming Asian textile industry.
And it's not just the jetrosexuals who are evolving -- the money spent on textiles and fashion in Vietnam has brought about dramatic change in the economic and cultural landscape of Hoi An. Although still conjested and plagued with poverty, this city is now known as a tailoring hub. It all started years ago when European and American designers began outsourcing the production of their fabrics to Asia.
What's the Deal With Jetrosexuals? [Fast Company]
By Marcel Sim @ 12:27 AM | Trends & Insights | Comments (0) | Article Link
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