Strategiy.com: This Season, shoppers in Dubai will be able to see and buy Shahmina shawls from stores of Pride Of Kashmir across Dubai. Shahmina is a variety of the finest Pashmina, with a very fine, 350- micron fiber. This new range is intended to replace the shahtoush; the finer than fine wool, which is banned because the goat that produces the hair is on the verge of extinction.
The classical, traditional themes still retain their prided of place with exquisite hand-embroidered borders. Hand embroidery finds itself at its breathtaking best in the peerless jamawar work that graces the most exclusive and expensive products in the range. At the same time, there is something for those who prefer their fabric simple too, in the form of unadorned, plain shawls that hark back to the most ancient of traditional simplicity.
With a range that runs the entire gamut from earthy pastel tones to brilliant primary colors and goes on to includes all shades of dark and bright, Shahmina shawls from Pride of Kashmir are destined to find a place on the wish list of everyone from the savvy fashionista to the conservative traditionalist.
Pride Of Kashmir unveils new shawl collection [Strategiy.com]
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