August 25, 2007
Springwise: Launched in eleven Minneapolis suburbs this month, Get Home Free is a flat rate, prepaid cab card that gets its holder home safely. Mainly targeted at teenagers and college students, the concept's initiators are aiming to help out kids who are stuck with car trouble, have been drinking, or whose ride home has fallen through. Cardholders place a call to the Get Home Free hotline, and a car is immediately dispatched to bring them home, no questions asked.
Teen drinking and driving is a serious issue. As reported in the Star Tribune: "According to the 2004 Minnesota Student Survey, 28 percent of high school seniors reported having driven after using alcohol or drugs at least once in the previous year. Also, almost 40 percent of seniors reported that they had ridden with someone who had been using substances." Having a Get Home Free card as an emergency back-up should help keep some of them off the road.
Prepaid Cab Card: Get Home Free [Springwise]
By Marcel Sim @ 2:08 PM | Travel & Transport | Comments (0) | Article Link
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