The Sunday Times: Women have always treated the ladies like a no man’s land, a place where the barriers and bitchiness of womanhood come down and two strangers will bond over the texture of a Stila lip gloss, the pigment in a Nars blusher, or a simple, “I really like your top.” Given our ability to turn a lavatory into a private boudoir of chat and beauty, it’s a wonder that nobody thought of the Powderpuff Girls sooner.
For £400, you can hire in this crack team of professional make-up artists in sexy but prim Agent Provocateur-inspired uniforms, who will preen your lady guests with a VIP hair and make-up session — and they do it all in the loos. Katie Reynolds, Powderpuff’s girl-in-chief, says that, at weddings, they tend to be booked for the start of the reception so guests can have their make-up touched up before the next stage in a long day. “At late-night parties, though, you ’ll get women coming in who want a whole adventurous change to their look, mid-evening.”
Reynolds is a ballet dancer-turned-make-up artist, with a love of retro style. She says the Powderpuff Girls offer more than just a useful hair and make-up service: it’s a whole aesthetic. “I love Lulu Guinness’s look,” she says. “We’re coming from the same place, playing on that 1950s style, when women looked immaculate."
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