The rule when it comes to pop up banners is to go big or go home. You will be spending money for this advertising tool, so why don’t you just take a step forward and go big?
The goal is to make people’s heads turn. You want to make them curious. For small businesses, this is a must. You can’t expect to easily compete with big companies or those that came before you. Simple advertising techniques like roll up banners and pop up banners can go a long way to helping your business grow if used properly.
Make a statement
Pop up banners are usually used in exhibitions, conferences and trade shows. Companies are given an area where they can advertise. Before people come over to ask questions, they first move around the venue and make judgments based on the advertising banners. If the banners seem interesting, people will be motivated to find out more information, if not they will probably skip it and move on to the next company.
Using a huge banner creates a statement. Even other companies will be envious of you if you present something that is a certified attention grabber. This is just basic psychology. People tend to be more attracted or amazed when they see items that are bigger than normally expected.
Don’t worry about the cost
The first issue you might have in mind when it comes to huge banners is the cost. As a small business owner, it is important to be cautious of what you spend your money on. You might still be in debt from borrowing enough capital to start the business. You don’t want to waste money on an expense that provides no, or little, return.
A huge banner makes people curious, and interested in knowing more about the company behind it. This is exactly what you want to happen when advertising. You don’t expect people to take their wallets out and make a purchase, there and then. The goal is to just arouse their curiosity. This is your chance to make it happen. If you increase the number of your customers by using a huge banner, it will be a big boost for your company, and you won’t have second thoughts about the expense of going big.
Don’t settle for anything less
You want your company to succeed and this is the best way to make it happen. Don’t underestimate the power of a pop up banner even if it seems like print media is no longer that popular these days. You can still attract a lot of potential customers using such a banner. Use it wisely and you will soon see your business getting better and bigger.