NYT: MILLIONS of families once snapped Polaroid photographs and enjoyed passing around the newly minted prints on the spot, instead of waiting a week for them to be developed. Now, Polaroid wants to conjure up those golden analog days of vast sales and instant gratification — this time with images captured by digital cameras and camera phones.
This fall, the company expects to market a hand-size printer that produces color snapshots in about 30 seconds.
Beam a photograph from a cellphone to the printer and, with a gentle purr, out comes the full-color print — completely formed and dry to the touch.
The printer, which connects wirelessly by Bluetooth to phones and by cable to cameras, will cost about $150. The images are 2 inches by 3 inches, the size of a credit card. The new printers are so lightweight that a Polaroid executive demonstrating them recently had three tucked unnoticeably into various pockets of his trim jacket, whipping them out as if he were Harpo Marx.
Instant Digital Prints (and Polaroid Nostalgia) [New York Times Online]
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