Picle, an iOS app introduced in March by digital agency Made by Many, lets smartphone photographers simultaneously record a few seconds of ambient sound as they take a photo.
The resultant audio/visual moments, known as Picles, reside somewhere between the photo and video as a unique medium that perhaps most closely resembles a multimedia children’s storybook.
Picles can be shared individually or stitched together into longer stories—which sounds like a better way to show off vacation photos than yet another Facebook album.
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