Dr. Amy Baxter, pediatric ER physician, invented an inexpensive, reusable device to block needle pain. The “Buzzy” device began as a vibrating bee for her kids’ shot phobia, but quickly became a solution for adult injection pain and burning. Now, Buzzy is being used for everything from itching to splinters to bee-stings to blocked milk ducts. Research has demonstrated that Buzzy cuts pain in half; when combined with other DistrACTION cards, IV access pain was reduced 85%! From its conception in Dr. Baxter’s basement, over 25,000 Buzzies are now around the world helping people overcome needle and other types of pain.