Springwise: If magazines, restaurants and hotels can turn to pay-as-you-want pricing schemes to help them survive the recession, why not an ad agency? Sure enough, Agency Nil offers a variety of freelance branding, media and advertising services without any set price, leaving it instead up to clients to decide how much to pay.

Clients begin by submitting a work request form with Agency Nil. Drawing from its pool of recent grads and between-jobs business and advertising professionals, the agency gets the work done by the deadline requested. It's then up to the client to decide how much the work is worth—the only charges required to be paid are those agreed upon ahead of time for travel, proprietary research tools and production. If a client decides not to pay anything, "it's not likely that we will do work for you in the future," Agency Nil explains; then again, "we've yet to have that happen, ever." Revisions and further work are arranged once a client has valued and agreed to pay for the first assignment.

Pay-what-you-want ad agency [Springwise]

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