In e-commerce, you would have to try all kinds of marketing methods to get visitors to browse through your online mall and make a purchase. Would the paper catalog which many traditional marketers still swear by do the job for your e-business? Entrepreneur.com cites research results which show that this traditional strategy is quite helpful to a e-commerce website:

Catalog recipients account for 22 percent of traffic to a catalog company's Web site and 37 percent of its e-commerce dollars. Catalog recipients make 16 percent more visits to that company's Web site than those who do not receive a catalog. Catalog recipients view 22 percent more pages and spend 15 percent more time at the Web site than those who do not receive a catalog. On average, the total amount spent on a Web site by a catalog recipient is $39, more than twice the $18 spent by noncatalog consumers.

Read: Double Play [Entrepreneur.com]

@ 7:25 AM  |  E-commerce  |  Comments (1)  |  Article Link
 Share this Article  |   Subscribe to RSS

Advertisement

The BBC is planning to invest £25m in children's TV programmes over the next three years, meaning TV Brackets and TV Mounts could be reaffirmed as positive assets to any modern environment.

LCD TV's, programmes and TV Brackets and TV Mounts have taken a battering in recent years with many suggesting that watching TV may encourage laziness. LCD TV's and therefore accessories like TV Brackets and TV Mounts have become staple additions to most homes, but our love affair with the LCD TV has been changeable. Click here for more info!

There are 1 responses to "Paper Catalog for E-business?".

I can't imagine that print catalogs are very effective for ecommerce companies - they use up enough office paper as it is.

 Add your own comments

 CouponCowgirl
New coupon aggregator site CouponCowgirl.com launched last week and is generating praise for its design, personality and user-friendliness. The site targets popular...   Read more

 Midnight Special Offers
Iconoculture: E-commerce has always been hailed as 24/7. But how many consumers actually click “buy” at 3 a.m.? Apparently enough to get...   Read more

 Voice Advantage
Ecommerce-Guide: Every business owner knows it: If you could just talk to prospects one-on-one, you could convert them to customers. Click-to-chat and click-to-call...   Read more

 Buddy Shop
E-commerce Guide: A new e-commerce site called Buddy Shopping that lets consumers peruse products online simultaneously with friends launched today with the promise...   Read more

 Demand and Supply
Influx Insights: Influx has written in the past about variable pricing models and how these might one day become a key component of...   Read more

 Instant Web 2.0 Websites
SiteKreator: SiteKreator was designed to help businesses accelerate brand recognition, build customer loyalty, and increase sales by giving them a one-stop solution to...   Read more

 Corporate-Consumer Blog
deepikaglobal.com: The consumer-friendly website mouthshut.com is planning to launch a blogging space for the corporates to contact or respond to their consumers directly...   Read more

This article was filed under the category: E-commerce. Click here to read more articles in this category.

 Tank Fantasy
TrendCentral: You don't have to join the armed forces to test out these monster machines. In the UK's Northamptonshire lies a farm where...
Read more | Filed under Tourism

 MacBook in Old Leather
CrunchGear: Here’s something that’s custom and unique for protecting your Mac Book – the BookBook. Based on the concept of hiding in...
Read more | Filed under Consumer Goods

 AquaNotes in the Shower
Do you get your best ideas and inspiration in the shower? Do you lose those great ideas before you can get out...
Read more | Filed under Consumer Goods

 Be Perplexed by Perplexus
Cool Tools: Perplexus is a cool 3-dimensional maze that is easy to get started and hard to finish. You need to steer...
Read more | Filed under Sports & Games

 Cool Water
The Gazette: Manuel Desrochers didn't set out to design an award-winning piece of utilitarian sculpture. "I'm not even a designer," is the...
Read more | Filed under Homes & Living

View all monthly and category archives »

Ever wanted to be the CEO of your very own Starbucks or Amazon.com? Fire your boss and be your own boss? Now you can, with BIZNESS! - the free biweekly business newsletter about new business ideas, opportunities and innovations from around the world. More than just new business trends, BIZNESS! helps the aspiring entrepreneur (you!) with small business advice, business tips, and entrepreneur resources and opportunities.

Subscribe for free now!    

 Selling to Purchasing Departments » One of the most difficult parts of a salesperson's job is dealing with purchasing departments. Whether you are a new salesperson or...

 Do those long-copy sales letters actually work? » This is one of those questions I get ALL the time. "I never read those long-copy sales letters. They can't possibly work...

 What Kind of Entrepreneur you are? » To become a successful entrepreneur you basically need these qualities- Innovation, Hard work, Positive attitude, Confidence, Determination and Courage to take risk...

 Tips for Researching a Merchant Account » Many of you are starting up your own business, whether it is an online store or a brick and mortar, you will...

Aspire to be an entrepreneur? Need more small business tips, resources and ideas? Visit GetEntrepreneurial.com now!