Packaging Digest: Clever spin on packages such as bottles with diffusion closures, multi-dimensional shapes, feel-good visuals.
Winners of the 46th Annual Package Awards competition of the National Association of Container Distributors (NACD, www.nacdnet), evaluated in February in seven categories, demonstrate clever shapes, functionality and decorating options.
Honored during the association's 2009 annual convention in Las Vegas, in April, the winners include Gold, Silver, and Bronze Awards that were presented to the top three containers in Cosmetics/Personal Care; Drug/Pharmaceutical; Food/Beverage; General Industrial; Household Chemical/Automotive; Novelty; and Pet & Vet categories. Other awards presented include one for a creative Use of stock components, the Bernard M. Seid Best of Show award, and the People’s Choice Award.
The NACD People’s Choice Award went to Bath and Body Works' Halloween promotion, distributed by O. Berk Co. Bath & Body Works produces various bottles for holidays to stimulate product sales and comes up with some interesting shapes: a pumpkin, ghost, bat and snowman. In 2008, the company challenged its packaging suppliers to produce a multi-faced pumpkin bottle for hand soap.
The blow-molded, high-definition bottle has the illusion of three separate pumpkins each enhanced by pad printing that accents features on each pumpkin's face. Topped with a green lotion pump, the pumpkin bottle was deemed a major success in terms of its striking appearance and sales.
NACD Packages of the Year put the spotlight on innovation [Packaging Digest]
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