March 18, 2008
Newswire: OversockArt.com, one of the web’s most successful distributors of reproduction oil paintings, has set up shop on one of the world’s most popular youth-driven websites – Facebook.com
The company’s new application called, “My Art Gallery”, allows Facebook members to upload photos of various pieces of art for sale on the OverstockArt.com website for free. Members can enjoy works from such notable artists as Van Gogh, Degas and Monet to name a few.
Like other businesses tapping into the youth markets through popular social websites like Facebook, OverstockArt.com is gearing its affordable products toward trend-savvy, college-age individuals who want to boost the atmosphere of their apartments and dorm rooms with real oil paintings.
“We think the younger market is a great place to pitch our product,” said Amitai Sasson, OverstockArt.com’s marketing director. “Kids are becoming more and more trend-savvy these days and are also interested in uploading cool applications to highlight their profiles on social networking sites like Facebook and Myspace.”
OverstockArt.com’s application allows members to choose as many paintings as they want from all the available paintings on their website. Members can also choose to invite friends and comment on their friend’s galleries. Each uploaded painting also has a purchase option attached to it.
New Application from OverstockArt.com Gears Product Toward Trend-Savvy Youths on Facebook.com [Newswire]
By Yuelin Toh @ 12:00 AM | Advertising | Comments (1) | Article Link

There are 1 responses to "OverstockArt.com's Application on Facebook Gears Product Toward Trend-Savvy Youths".
Thank you for sharing this story! The power of social networking is amazing these days.
Posted by: Amitai at March 19, 2008 8:43 AM
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