June 15, 2007
The Cool Hunter: Organic isn’t just a trendy buzzword anymore, savvy consumers demand it, whether we’re talking about apples, chicken, cotton bed sheets and even skincare. Melbourne duo Myke Christoffel and Lara Deutsch have capitalized on the growing market for the latter with their boutique organic skincare range Stem Organics. Sales for natural and organic personal care have doubled between 2002 and 2006, with 78% of adults in developed countries preferring to use products over chemically derives ones, so the brand hit the stores at the perfect time.
Interestingly Christoffel and Deutsch actually launched the brand in the US first, selling through online retailers and more recently, through hip lifestyle boutique chain Theory and Fred Segal, where Stem Organics is fast becoming a ‘must have’ brand among their urban, image and health conscious customers.
Stem Organics Skincare [The Cool Hunter]
By Marcel Sim @ 12:47 AM | Health & Beauty | Comments (0) | Article Link
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