TrendCentral: While websites such as SeenON! have touched on the idea of purchasing show-based product, ICE is different in that it essentially turns any footage, ranging from live TV shows to DVR’d movies and even DVDs and VHS (old or new), into an onscreen retailer. Almost everything you see will be available for purchase, e.g., Carrie Bradshaw’s nameplate necklace, Jack Bauer’s cellphone, or songs heard on Weeds. With IVC (interactive video commerce), viewers can “click” through highly organized menus, selecting product ranging from categories such as jewelry, electronics, clothing, and appliances to more media-based product such as in-show music, video, and show branded merchandise. There’s even a sponsor section, where viewers can check out the brands and products advertised during the show. Viewers also have an option to access detailed information on the show and cast members. The search and purchasing process is similar to an online retailer, but instead of using a mouse, viewers use their remote control to click through selections, choose color/size/version, etc., and ultimately buy items.
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