TrendHunter: The 1Z from Continuum is a conceptual cigarette package designed to help smokers quit. The 1Z is designed to carry only one cigarette, two matches, and a stick of gum.
The idea behind the 1Z from Continuum is that smokers are bound to relapse, but if you give them only one cigarette to smoke per pack, it will increase their chances of quitting.
Single Cigarette Servings [TrendHunter]
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