July 29, 2006
IHT: In Japan, cellphones have become a tool for writing and reading e-mail messages. Now, publishers in Japan want mobile subscribers to read more than simple text messages.
Publishers like Shinchosha and Kodansha and their distribution partner have been bolstering readership for novels and comics on cellphones. According to Shinchosha, cellphone users are gravitating to authors like Mika Naito, who writes romantic novels popular with women in their 20s and 30s. Naito's 2004 novel "Love Link" recorded 1.5 million paid accesses over a six- month period in which it was serially distributed. Another of her novels, "Love*," posted free on a mobile Web site, received 14 million accesses over six months.
Wireless: Some text messages read like page turners [IHT]
By Marcel Sim @ 8:40 AM | Media & Publishing | Comments (0) | Article Link
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