No More Food Wastage?

OLIO is an online app designed to reduce food waste through social networking. After creating an account, OLIO users can upload photos and descriptions of foods, such as extra vegetables, surplus canned goods, or leftover meals, that they wish to share. Since launching in the United Kingdom in early 2016, OLIO has gained 322,000 users, with more than 400,000 food transactions made on the app. A third of OLIO’s regular users are from low-income households.

When Cook realized there was no food-sharing app, she and Saasha Celestial-One, an American former investment banker, co-founded OLIO after raising £1.65 million (~$2.2 million) in investor funding. OLIO is now collaborating with cafes and supermarkets to reduce food waste, while positively impacting business and consumer behavior. Sharing apps like OLIO have highlighted the positive possibilities of a networked society. “These have made visible the kind of opportunity within all this stuff around us, and they can be really powerful,” said Joe Iles, editor-in-chief of Circulate, a magazine

OLIO launches revolutionary food sharing app to reduce waste [Inhabitat]


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