May 24, 2006
Gothamist: Two of the biggest brands in the world came together today in New York to announce a partnership for a new product. Nike and Apple - who wasn't content just with opening a store on 5th Avenue - announced the Nike+iPod - a wireless system that can track your running progress and allow you to choose a "PoweSong" to pump you up when you hit a wall. The sensor fits into a special compartment under the insole and a receiver attaches to the iPod (which only works for the Nano). With the sensor, a voice can tell you what your progress is through the headphones with the touch of a button. Nike is rolling out several new Nike+ shoes in the fall, with the Air Zoom Moire as the first in the Nike+ line. There's also a pretty spiffy Nike+ website where you can track your run history and set up competitions with your friends.
Nike and Apple Together With a New Product [Gothamist]
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