October 13, 2007
Bizreport: "With SmartEdition, publisher’s customers benefit from anywhere/anytime access to current and back issues of their publications, while enjoying audited paid circulation and a new advertising platform," was written on the company website.
The platform is geared toward small, local newspapers. Called AdGet, it is a cost-per-action model geared toward advertising for digital editions of the local papers. The platform allows for audio and video ads and also gives consumers a "click to transact" button so that advertisers can offer a quicker transaction. Restaurants could offer online reservations or car dealers could offer online sign-ups for test drives, according to one report.
The SmartEdition itself is a kind of cross between traditional newspapers and online editions. It offers a text reader for the online editions. NewspaperDirect is currently working with more than 550 local newspapers, many of which are in Canada.
Newspapers may get a boost from AdGet [Bizreport]
By Steven Teo @ 12:12 AM | Advertising | Comments (0) | Article Link
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