August 7, 2007
EARTHtimes.org: Pay By Touch, the leader in integrated biometric authentication, personalized marketing and payment solutions, today announced that four separate retailers will pilot its internet-based Rapid Enroll kiosks to facilitate loyalty program customer sign up. All four will be live by the end of August.
Replacing the traditional paper-based enrollment process which is timely and error-prone, the sleek in-store kiosk facilitates simple and efficient electronic loyalty program sign-up. To join a retailers' loyalty program, a shopper needs only to enter a phone number and second identifier such as the first three letters of the last name. The back-end technology then automatically populates address information. The shopper can also enter her information manually.
The system also scrubs profile data against existing databases and automatically corrects any errors. The result is a more accurate loyalty program database that requires less time to process than paper based applications. What once took weeks can now be accomplished in minutes.
"To build and retain a loyal customer base in today's competitive retail environment, retailers must provide personalized service, and the most efficient way to do that is through loyalty programs," said John Rogers, Founder, CEO, and Chairman of Pay By Touch. "At half the cost of paper enrollments and infinitely faster, Rapid Enroll is the most efficient way to facilitate a positive return from loyalty program investment."
Pay By Touch's New Rapid Enroll Product is an Immediate Hit with Four New Customers [EARTHtimes.org]
By Yuelin Toh @ 8:35 PM | NanotechnologyRetail | Comments (0) | Article Link
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