TrendHunter: Movies will now be a treat for the eyes, ears… and nose.

A Japanese cinema screening Colin Farrell’s latest film, The New World, will enhance the film by filling the theatre with a variety of fragrances. The smells will waft from machines located at the back of the theatre. For example, floral smells will accompany love scenes. (Woo-hoo! What a turn-on.)

This is only the beginning. Other cinemas will soon be able to download programs to control scents for other films.

The company producing the theatre machines actually launched a home version last year. Costing approximately US$900, the machine provides aromatherapy for work or relaxation. The machine must be topped up with various liquids to produce the scents.

Smell-o-vision in Japanese Cinemas [TrendHunter]

Marcel Sim @ 6:51 AM  |  Entertainment  |  Comments (0)  |  Article Link
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