July 25, 2005
Phonemag.com: This summer, moviegoers walking through theater lobbies in three cities might have felt a sudden vibration in their cell phones, the work of a nearby Bluetooth promotional kiosk.
Last month, 20th Century Fox signed a deal with Loews Cineplex Entertainment to distribute movie trailers, ring tones and pictures through kiosks in three Loews theaters, in New York, Los Angeles and San Francisco.
The promotional material can be picked up by anyone with a cell phone equipped to handle Bluetooth, a form of short-range wireless transmission.
Downloading a full-length movie trailer from the kiosk takes about 30 seconds, and there is no fee from the phone’s service provider. One ring tone offered is an emphatic voice from the movie “Kingdom of Heaven” that declares, “Protect the stones!”
Moviegoers can also download cell phone screen “wallpaper” of Brad Pitt or Angelina Jolie in “Mr. and Mrs. Smith.” (Pitt has been downloaded more often.)
“Everyone in the entertainment space is looking for creative new ways to access consumers,” said Grant Wakelin, chief executive of the WideRay, the San Francisco company that developed the wireless technology behind the service. “This is a cool new approach.”
A cell phone, a movie lobby and a message [Phonemag.com]
By Yuelin Toh @ 2:48 PM | Entertainment | Comments (0) | Article Link
There are 0 responses to "Movie Goodies on Cell".
Add your own comments
Business opportunity from the US Market Leader in Disc Protection. Recently we told you about the unique Disc protection product D_Skin. The product is great and in fact our only gripe was where to buy it outside America. Well the guys from D_Skin have listened - and are now looking for Distributors worldwide. So what are you waiting for? Contact them and be part of the D_Skin success worldwide! www.D-Skin.com
Click Here for More Information
Free Business Ideas Newsletter
Ever wanted to be the CEO of your very own Starbucks or Amazon.com? Fire your boss and be your own boss? Now you can, with BIZNESS! - the free biweekly business newsletter about new business ideas, opportunities and innovations from around the world. More than just new business trends, BIZNESS! helps the aspiring entrepreneur (you!) with small business advice, business tips, and entrepreneur resources and opportunities.
Subscribe for free now! 
The Ultimate Guide To Discovering What Your Target Market Wants » As a solo service professional you are probably already clear on who your niche is, i.e. you know who those people are...
Accounting Software Can Be Sophisticated Or Simple Bookkeeping Software » Accounting software records the financial transactions of a business and provides financial control to achieve the profit and loss performance required. The...
How to Find Your Next Executive Level Position in 90 Days » Article Contributed by Karen Armon Doug Compton, a laid off 43-year-old operations executive, was frustrated. His efforts to find a new six-figure...
Accounting Periods And Basis Periods For Self Employed Business » Accounts are required each year for tax and financial control purposes with preset dates by which those accounting records must be submitted...
Aspire to be an entrepreneur? Need more small business tips, resources and ideas? Visit GetEntrepreneurial.com now!
