Fort Worth Business Press: Justin Avery Anderson, 18, came up with the idea for his product, Anderson Trail’s Original Premium Moist Granola, on a trip in the mountains of New Mexico when he was 16 years old. There, he visited a bed and breakfast that served granola that didn’t damage his braces, as crunchy food can. He offered to buy some from the owners, but they refused to sell. So when he returned home, he began to experiment with granola recipes to develop something similar.

After about 10 tries and “a lot of burnt granola,” he came up with the perfect recipe and served it at a Boy Scout camping trip.

“Most granola is so hard and tasteless, like cattle feed,” he said. “I asked my friends at the campout to try it and it was gone before breakfast the next morning. They said they would buy it. So that’s where the idea to plan the business came from.”

Blazing a trail - Teenage entrepreneur makes strides in food-retail business [Fort Worth Business Press]

Yuelin Toh @ 3:00 PM  |  Food & Beverages  |  Comments (0)  |  Article Link
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