Reuters: Young, tech-savvy South Koreans are making coupon clipping a thing of the past and turning to their mobile phones instead.

Some of the fastest-growing mobile phone services in the country let retailers send discount coupons and users send gift certificates for anything from lattes to movie tickets through their handsets. The merchandise vouchers have a barcode embedded in the message. Users show the coupon on the screen and retailers scan the barcode to apply the discount.

Paper is passe for tech-savvy South Koreans [Reuters]

Marcel Sim @ 12:00 AM  |  Mobile  |  Comments (5)  |  Article Link
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There are 5 responses to "Mobile Coupons".

How can the retailers scan the barcode, does it not have any issues with screen reflection? I was told the phone screens reflect away the barcode such that the scanners find it hard to read them. Is this true, are they using any other technologies to read the barcode?

JitterGram uses the immediacy and convenience of mobile messaging to deliver money-saving offers to JitterGram members just-in-time just as they're making their purchase decisions. And since JitterGram members select the businesses they want to get offers from, that means businesses can save money by directing targeted offers to their most loyal customers.

The current stumbling block with mobile coupons as a replacement for paper coupons is that the retailers/clearinghouses still need paper to process coupon data. Without a physical coupon, a retailer will not be able to get reimbursed since the backend process has not yet changed.

Hello all,

If you are into mobile coupons, you should check out Yowza! It's now the third most popular app in the lifestyle section of the app store, and is currently working with Dairy Queen, Saks Fifth Avenue, Sports Authority, and a bunch of local shops and restaurants.

The brochure is available at http://www.retailsmartguys.com/Yowza.pdf.

Right now, it's super cheap for retailers to get involved. The pricing is in the brochure.

Is their any way for reseller to be able to scan bar code ....

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