May 29, 2008

Mobile Coupons

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Reuters: Young, tech-savvy South Koreans are making coupon clipping a thing of the past and turning to their mobile phones instead.

Some of the fastest-growing mobile phone services in the country let retailers send discount coupons and users send gift certificates for anything from lattes to movie tickets through their handsets. The merchandise vouchers have a barcode embedded in the message. Users show the coupon on the screen and retailers scan the barcode to apply the discount.

Paper is passe for tech-savvy South Koreans [Reuters]

By Marcel Sim @ 12:00 AM  |  Mobile  |  Comments (1)  |  Article Link
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There are 1 responses to "Mobile Coupons".

How can the retailers scan the barcode, does it not have any issues with screen reflection? I was told the phone screens reflect away the barcode such that the scanners find it hard to read them. Is this true, are they using any other technologies to read the barcode?

 Posted by: verna at June 4, 2008 6:21 PM



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