BizReport.com: The move by PayPal, a unit of online auctioneer eBay Inc., marks a big step in further bridging the worlds of electronic commerce and brick-and-mortar stores, by giving consumers a pay option via telephone.
PayPal Mobile lets consumers instantly buy goods and services, such as compact discs, DVDs and apparel, by sending product codes via text message.
PayPal signed up News Corp.’s 20th Century Fox Home Entertainment, NBC Universal’s Bravo, Viacom Inc.’s MTV, and the NBA Store for its Text to Buy service.
“The promise of mobile commerce has never been stronger,” PayPal’s chief Executive Jeff Jordan said as he introduced the service in a keynote speech at the CTIA wireless show.
Jordan cited the popularity of online payments and the prevalence of mobile phones as reasons why consumers are more open to making payments using their cellphone than eight years ago when PayPal first tried offering a mobile payment service.
MTV, NBA store in PayPal cellular text deal [BizReport.com]
Mobile Commerce from PayPal
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