Trendwatching.com: Who likes to wait? Help consumers overcome boredom and throw in some empathy as well! Last year, Senseo Coffee Machines installed coffee machines at a number of Dutch bus and tram stops, offering waiting passengers a cup of fresh brewed coffee. Perhaps not the most spectacular TRYVERTISING stunt ever, but ten times more relevant to consumers than a billboard trying to show the aromas.
TRYVERTISING [Trendwatching.com]
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