April 13th, 2012
After the recent update, Qwaya has become one of the most interesting Facebook marketing tools on the market. It allows you to schedule your campaigns, edit several ads at once through the bulk-editing function and automatically make ads that are tested against each other.
For small or mid-sized businesses, Qwaya saves a lot of time and effort.
The real benefit, though, comes with the reporting. After a campaign is over you can measure sales, signups, clicks and conversion – everything presented in neat graphs.
When analyzing these stats, you’ll know where to improve your ads for higher performance.