Don't be surprised to see models walking around London's streets wearing small jackets that display light LCD screens prominently to understandably amused passer-bys. This brand-new "out of home, mobile, interactive media platform" called Adwalker is but the latest advertising idea to hit the United Kingdom.
The Adwalker, designed and created by a young Irish firm of the same name, combines the strengths of the latest advertising breakthroughs as well as traditional forms of the media, thus offering consumers an all-in-one solution to their promotion needs. Hey, if you can make use of the visual impact of TV and conventional outdoor advertisements, the engaging power of consumer interaction, the higher-than-average success rates of direct marketing, and the widespread accessibility of the Internet, you'll have a winning technique to market your products and your brand!
How does the Adwalker works? It utilizes a LCD screen that is connected to the Internet, and this makes it possible to deliver dynamic sales messages in any location and to any group of consumers. This ensures highly relevant and targeted advertising to the target audience of Adwalker's advertisers. Also, a small printer in the device can instantly print tickets or vouchers for the products being advertised. With such cool features, Adwalker can be used to deliver a wide suite of applications and services. Here are just some examples:
• Point-of-Sale: credit card and smart card transactions can be carried out via Adwalker anywhere.
• Interactive games and competitions: customised games can be played by the consumer on the Adwalker.
• Consumer data collection: consumer data can be easily captured on the platform and uploaded to a database for analysis.
• Information services: real-time information updates can be downloaded via the Internet.
• Multimedia messaging: SMS and MMS are supported by the Adwalker, allowing mobile phone interaction between it and consumers. (Source: Adwalker.com)
This cool concept has been licensed to outdoor advertising firm Poster Publicity, who serve clients like British Airways, Levi's and Visa. (Source: Thisismoney.com)
Let's Get Down To Business...
Don't be afraid to try out new ways of interacting with your target consumer group. Yes, the crazy idea you have may not work, but who knows, you can just succeed simply because consumers notice your innovative and original way of reaching out to them!
Think interaction; traditional advertising media are limited to the delivering of your sales message to your consumers, nothing more. Only dynamic new forms of media can engage and interact with consumers effectively. Only active interaction allows for the tactical placements of ads for high impact targeting of key consumer groups.
Related Ideas & Trends
http://www.adwalker.com
http://news.com.com/2100-1041-5178017.html
http://jiad.org/vol1/no1/rodgers/
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There are 3 responses to "Look At Those Walking Ads!".
I advertise my service on a Sunday open air market through a permanantly fixed sign to which is fixed a leaflet dispenser inviting passers by, to take one. My sign is sighted in what would normally be a retail stall holders bay. I would like to know if a version of your Adwalker may be available in the above regard, but with a larger screen. Would this type of media be suitable as a permanent fixture in all weathers.
Posted by: Mike Lish at December 7, 2004 8:23 PM
Similar products from Sun Group (Walking Advertisement)
Sun Group will showcase its new line of Digital Advertising Display and Walking Advertisement at viscom Europe September/2007 Exhibition Date: Sep 20 ~ Sep 22, 2007 Exhibition Location: Dusseldorf Booth No: Hall 8b - M21 Germany
Sun Group Introduces Low Cost Digital Advertising Displays at viscom Europe held in Dusseldorf (Germany)
Sun Group responded to market demand for affordable high quality and low-cost
Digital Advertising Display SUN-SG8 8Inch, 10.4", 15Inch, 17Inch and 19Inch. The company has recently announced the introduction of their new line of Digital Multimedia Players at new low prices that will get every one up and running. Offering unprecedented customization with its interchangeable frames.
It supports CFI, II/MD/SM/MS/MS pro/SD/MMC card formats, ensuring a wide blanket of compatibility to display your favorite memories for everyone to see. built-in real-time clock and calendar. Ideal for Digital Signs, POP Displays and Retail Advertising. Automatic power on/off time.
viscom Europe
Exhibition Date: Sep 20 ~ Sep 22, 2007
Exhibition Location: Dusseldorf
Booth No: Hall 8b - M21
Germany
For more press information on Exhibition Schedule 2007, please visit www.sgmonitor.com
Posted by: Brendan at September 7, 2007 8:55 PM
I have seen this a bunch of time around in the US. BUt I think this New York firm is doing a much sleeker design and concept.
Http://www.t-shirttv.com
Check out their video
http://www.brandmarketers.com/v5/TTV_Video.html
I think the others look way too military and would scare people off.
Posted by: Tim Fotoson at September 19, 2008 12:17 AM
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