Mainichi Interactive: Loincloths are being marketed by the Mitsukoshi department store in Tokyo's Ginza district as a feature product for the summer months ahead, it has emerged.

A boom in the sale of loincloths has been seen since last spring, and in just half a year the department store has sold about 5,000 loincloths -- roughly 25 times the normal number it sells.

"They're unconstrained and have got good ventilation, and they're suited for Japan's humid summers," a department store official said.

The store predicts that that a full-scale loincloth boom is eminent. It has prepared an abundant range of products for customers, from sleek designs featuring dots, goldfish, and fireworks, to loincloths that come with matching T-shirts.

With the hot summer months ahead, the loincloths may add a new twist to the "Cool-biz" trend of dressing down to cool off.

Loincloths emerging as cool product for summer in Japan [Mainichi Interactive]

Yuelin Toh @ 2:09 PM  |  Fashion  |  Comments (2)  |  Article Link
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There are 2 responses to "Loincloths".

i...err...they're very - well - old school. very tarzan, king of the jungle - only, with fish and polka-dot designs.

bring in the lions! roar!

Fabric, leather and deerskin loincloths are now available in America at http://loinclothed.com

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